The award for this week’s biggest glow-up? Instagram itself.
We first met Instagram in 2010 as a simple photo-sharing app. In 2013, it elbowed its way into the video space, offering the option for users to publish short clips. Fast-forward to present day and we’re being presented with its biggest industry disruptor since it delivered a harsh blow to Snapchat with Stories. This past Thursday, IGTV rolled out for all users. A stand-alone app as well as a built-in extension of the ‘gram we all know and love, it features videos that can extend as long as an hour – a big jump from the one-minute cut-off to which users have become accustomed.
IGTV seemed to show up in the blink of an eye, but Instagram’s biggest players didn’t waste any time trying it out. So, who had the best IGTV debuts? Our team rounded up four of our favorites below. Follow us on Instagram at @relevanceinternational and tag us in the comments of your top picks!
Ryan Serhant and co. launched “Cribs,” their made-for-IGTV take on MTV’s old home-tour classic. They headed to one of their listings in Westfield New Jersey, where the Sell It Like Serhant star himself gave a lively tour of the mansion. As real estate gurus, we look forward to many more industry folks getting on the IGTV tour train.
New York Magazine had plenty of content ready to go, launching four videos on the first day ranging in topics from mental health to Tracy Morgan. Our personal favorite? Their deep-dive into Plandids: the Planned Candid trend sweeping Instagram in which people pose for pictures as if they’re not posing at all. Once you watch it, you’ll start seeing this phenomenon all over NYC, London and beyond.
Whether we like it or not, no new item on the social media market can be considered A Thing until the Kardashians are on board. True to form, KKW kicked off with a beauty tutorial alongside her makeup artist Mario Dedivanovic. Though she shares plenty of those in bite-size form on Instagram Stories, this one was two minutes long, the typical length of her and Mario’s YouTube tutorials (she boasts over 1.2 million subscribers on the video-sharing platform). Cue the side-eye from Google.
The chef, known as much for his bluntness as he is his Michelin star, took the opportunity to promote his new Fox show: 24 Hrs To Hell And Back. As usual, he didn’t hold back. The channels first and only video thus far is entitled “Finding A Mouse In The Toaster” and shows him making the grisly discovery as he works to revamp a restaurant on the edge of disaster.
We’ll be watching to see what everyone does next. In the meantime, what video format do you like best? Under 10 minutes, or the full hour? Tweet us at @relevanceinternational.
