Integrated Services

Relevance International is a fully integrated public relations & media agency with a strategic approach to message development and media outreach, to help clients differentiate their brand in an increasingly competitive marketplace. Relevance International delivers meaningful results through a comprehensive range of services including public relations, brand building, social and digital media and content development.

Our core competencies include real estate, architecture & design, luxury goods, and travel & hospitality. The agency has significant experience in promoting projects and companies throughout all sectors, and combines its global perspective with local market knowledge to identify opportunities around the world.

THE RELEVANCE 360 SUITE

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PUBLIC RELATIONS

Relevance International has long-standing relationships with media, and delivers targeted press results through strategic media campaigns. The agency’s clients are consistently featured in top-tier newspapers and glossy magazines in markets across the U.S. and internationally. The Relevance team is skilled in achieving maximum mileage from stories that raise visibility and build credibility through high-impact media coverage.

Our team of trusted advisors are often called upon for crisis management, and work proactively to develop messaging, respond to reporters, and create media management plans that generate positive coverage while minimizing exposure in critical situations.

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BRAND DEVELOPMENT

The launch of a new brand or product, or the rebranding of an established company, is a critical time in the long-term success of a business. Relevance has the expertise, resources and creative approach to develop a media plan that distinguishes a brand, company or project from all others in the market. We work to create new identities in an increasingly competitive marketplace, helping brands find ways to set themselves apart from the crowd. Brands range from Fortune 500 companies, to key projects, to notable individuals.

CONTENT-CREATION

CONTENT CREATION

Relevance International’s dedicated video studio, RelevanceTV, writes and produces footage that tells stories in a way other forms of media cannot. Central to this function, we optimize the searchability of all clients video and can tailor-make projects by producing just one, or a series of videos, forming a more robust campaign.

PARTNERSHIPS

PARTNERSHIPS

Relevance International helps establish a brand for maximum impact on the market. Relevance drives successful ideation and partnerships which lead to lasting, headline-generating campaigns. Relevance has successfully represented clients throughout all business cycles, and consistently establishes the way in which a brand adds value to its target audiences.  Relevance has longstanding relationships with luxury brands, and works to partner and align with the most strategic brands, building brand cache.

DIGITAL

DIGITAL

A compelling digital strategy is crucial for every brand. Our clients trust us to curate and execute captivating strategies and content which in turn builds the ‘buzz’ about their brand whether it be a new residential launch in Brooklyn, a burgeoning architect's office or a hot hotel resort in St Barths. We work to identify the 'digital avenues' that drive conversion. Relevance helps tell the brand story through a multitude of channels such as social media, influencer marketing, native & display advertising, mobile advertising, online video,  search engine marketing & optimization and more. Click here for a full list of our digital services.

RISE

RISE = Research. Insight. Strategy. Execution.​

The RISE model is an original research strategy developed by Founder/CEO Suzanne Rosnowski. Its purpose is to:​

  • Identify what your competitive set is doing well and not doing well​
  • Differentiate your brand​
  • Demonstrate your value​
  • Find ways to garner attention and keep attention​
  • Clarify strong messaging​
  • Identify the optimum channels to disseminate your messaging​
  • Challenge assumptions with an objective third party review​

​As part of the process, Relevance helps develop distinctive brand messages to be used across all marketing materials and in your public relations campaign. This includes collateral, website information, social media posts, direct-to-target, etc. These messages are tailored to your target audiences for maximum ROI.​

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RELEVANCE EVENTS

RelevanceEvents is a dedicated events solution that coordinates winning event strategies. Anything from an intimate cocktail party, a pop up Supper Club, an InstaMeet or a large scale black-tie gala can be arranged with ease. Similarly, we connect clients with the HNW real estate community, key influencers and journalists at these events, as well as manage all media, invitation and RSVP process, and pre and post promotion. All events are catered to suit specific requirements of the situation including planning, design and production. Relevance draws upon the resources of the entire full-scale production team to make event visions a reality.

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OUR GLOBAL AFFILIATE NETWORK

In addition to our three offices in New York, London and Los Angeles, we have curated a global network of handpicked affiliates who can execute our strategy around the world​ as required:

  • US: Miami, Chicago, San Francisco​
  • Mexico​
  • UK: Scotland, Wales​
  • Argentina​
  • Brazil​
  • Ireland​
  • Germany
  • Italy​
  • Spain​
  • Switzerland​
  • Israel​ and more

THE RELEVANCE 360 SUITE PACKAGES

We offer customized packages to help drive business for our clients. These include:

  • 360 Package - Branding + PR+ Social Media + Digital + Marketing + Mobile Location Targeting + RISE competitive audit

  • Getting Social - PR + Social Media

  • RISE Package - Brand Development + Creative Development + PR + Digital

  • Reputation Management - PR + Digital (SEO & SEM)

  • Media Mogul Package - PR + Digital Advertising + OTT/CTV

  • Influencer Package - Social Media + Influencer Relationship Management

  • B2B Package - Email Marketing + LinkedIn Advertising + SEM + PR

  • Crisis Management Package - Crisis Communication + Digital Marketing

  • Purpose Package - Purpose Finder + PR

  • Global Enhancement Package - Any of our services can incorporate our other offices or affiliates around the world for a global integrated campaign

Contact us to see which package is best for your business needs.

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