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Follow Relevance International’s blogs for the latest in lifestyle happenings from the New York and London offices.

News

Poppin’ Up to a Street Near You… The Strength of Pop-Up Shops

With the holiday season upon us, urban areas such as New York City are teeming with holiday pop-up shops – from Bryant Park to Union Square. According to a recent article published by CNBC.com, commercial real estate firm CBRE reports that the holiday pop-up trend will continue to “balloon.” While it’s true that pop-up shops Read more…

Understanding Generation Z

Just as we have become confident in our ability to target and connect with Millennials, it is time for public relations professionals and the industries they represent to look to the future. Today, Generation Z (Zers), young people born between 1997 and 2015, outnumber both Baby Boomers and Millennials. Their size and economic capital mean Read more…

Extreme Makeover: FiDi Edition

Conversion has more than one meaning in the Financial District (FiDi). As banks and other financial services firms like Nomura, Fidelity Investments and Deloitte find themselves relocating to Midtown or New Jersey, developers are buying downtown commercial buildings and converting them into high-end residential condominiums and rentals. Last year, The New York City Government reported Read more…

Coworking Spaces: Today Design and Amenities Take Center Stage

There are approximately 10,000 coworking spaces worldwide, yet new coworking companies are constantly making their way onto the map. In order to be successful and differentiate their spaces from the masses, many coworking companies are leveraging innovative workplace design and a unique menu of amenities to target a more niche consumer base. Coworking initially began Read more…

Embracing Urban Green Space in New York City

Amidst New York City’s concrete jungle, green spaces are increasingly sprouting about. As outdoor living space becomes more coveted by urban dwellers, both New York residential and commercial real estate sectors have incorporated environmentally friendly and engaging amenities to buildings across the five boroughs. According to NYC Department of Design and Construction, green buildings are Read more…

Luxury Hotels – Innovating with New Technology

Although incorporating technology in hotels isn’t a novel concept in the world of hospitality, there are a number of upscale hotel chains and properties worldwide who are continuing to raise the bar onsite with high tech features. Whether for seamless connectivity, increased security, onsite amenities, environmental sustainability, or added convenience, luxury hotels are at the Read more…

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