In late June, we orchestrated our third annual press trip to The Ellinikon in Athens, Greece, welcoming over 20 high profile journalists from across the globe. This exclusive press trip offered firsthand insights into Europe’s most ambitious urban regeneration project, The Ellinikon. This transformative development by Lamda Development aims to redefine urban living in Greece and Europe by seamlessly blending the region’s natural beauty with smart city principles and sustainable infrastructure—a vision aptly dubbed “zip code paradise.”
The press trip garnered extensive media coverage across top-tier national and international outlets, reaching a staggering combined audience of over 115 million. Prominent features included the Financial Times, Commercial Observer, Forbes, The New York Times, The Business Times, Tatler Thailand, Fortune Character, Robb Report Arabia, Harper’s Bazaar Interiors, Identity Magazine, Neos Kosmos, 3AW, The Greek Herald, Il Venerdi di Repubblica, Handlesblatt, bTV Bulgaria and Bloomberg.
This widespread media attention spanned broadcast channels, leading national outlets, luxury consumer publications, and residential-focused media, significantly elevating the visibility and engagement of The Ellinikon project on a global scale.
