Client: Walker Tower
Challenge: Position Walker Tower as one of the most exclusive and aspirational residential buildings to live in all of New York City. Leverage the design, development and sales teams to elevate the project globally and attract an array of buyers from New York, across the United States and around the world.
Solution: Implement a strategic public relations campaign to elevate and showcase the exclusivity of the penthouse residence and the caliber of people who had already bought into the building.
Results:
- Generated more than 200 placements in less than a year and a half
- Secured top-tier international coverage in publications like Bloomberg, Financial Times, The New York Times, Wall Street Journal, Wallpaper*, Yahoo! Homes, GQ, Departures, Palace Magazine (Singapore), The Daily Mail (UK), E-Magazine (South American) and more
- Reach of over 115M users per month across placements