Client: Sky
Challenge: Position Sky as a one-of-a-kind rental property, the largest in the U.S. with a unique amenity offering. Increase awareness with the public, press and media and brokerage communities to help drive leasing. Promote listings, amenities, project highlights and other notable building successes.
Solution: Craft press releases and distribute strategic exclusives. And showcase select members of the Sky team as thought leaders in the industry, coordinating journalist sit-downs and securing profile pieces. Generate creative ideas to set Sky apart and elevate awareness, be it one-off concepts, partnerships, events, etc.
Results:
- Secured nearly 100 media placements over the course of 13 months
- Top-tier New York-based coverage in publications like New York Post, The New York Times, Wall Street Journal and more.
- Reach of over 142M visitors per month
