Related California Launches 700 Broadway
Relevance International is happy to announce Related California as a new client. For 36 years, Related California has created visionary developments – and more than 21,000 residential units – that strengthen communities and transform urban life across the state of California.
Now, Related California is announcing their new project mixed-use development in Santa Monica, CA, called 700 Broadway. Relevance International will serve as their public relations agency to announce the new development and drive awareness of this rental opportunity as part of their leasing marketing campaign.
700 Broadway is an impressive residential building with 196 premier market-rate rental homes that offers a reimagined vision of refined Southern California living situated in one of America’s most coveted beach towns, Santa Monica. Rising eight stories high, the building delivers tailored studios, one, two and three-bedrooms, as well as an impressive amenity suite and a nearly 3/4-acre private park. 700 Broadway also features a brand new 60,000 square foot upscale grocer and a 34,000 square foot state-of-the-art Equinox Fitness Club.
Designed by renowned Large Architecture with stunning interiors by AD100 designer Marmol Radziner and landscape design by award winning Studio-MLA, 700 Broadway is a rare full-block development.
Residents will arrive in a 24/7 attended, light-filled lobby with soaring double-height ceilings, an exquisite stone desk, and curated art. With more than 67,000 square feet of amenity space, 700 Broadway reflects the rhythm of the California lifestyle, allowing residents to move between energy and calm to reset and recharge. Overlooking the Pacific Ocean with views stretching from Palos Verdes to Malibu, the rooftop deck features a 75’ lap pool, hot tub, cold plunge and two sauna barrels. Outdoor seating areas with fire pits and barbecues are an impressive setting for hosting friends and family. Furry residents can play at the dog run located on the rooftop deck.
On the third floor lies The Grove, a nearly 3/4-acre private park lined with 100-year-old olive trees, outdoor dining areas and gathering spots, and an indoor/outdoor fitness pavilion. Steps beyond The Grove is The Office, a co-working space with reservable conference rooms and work pods, as well as The Lounge, a reservable entertainment area with a bar, demonstration and catering kitchen. The Reserve, inspired by the spirit of a classic speakeasy, offers a secret bar area, poker lounge, screening room, and two-lane bowling alley.
“More than just a place to live, 700 Broadway will be the ultimate living experience in one of America’s most storied beach towns,” says Gino Canori, President at Related California. “The opportunity to revitalize an entire city block over the past three years has allowed us to deliver a residential development without compromise, combining quality homes with state-of-the-art wellness and a new grocery store for the entire neighborhood.”
Relevance International is excited to welcome Related California as a client and to be a part of this exciting launch of a one-of-a-kind rental building, with a real estate developer who truly builds for tenants while keeping all details in mind. Relevance International will be using strategic communication and our vast network within real estate and lifestyle media as well as local California press to secure top media coverage.