About

Relevance International is a global, woman-founded and -owned, full-service communications and marketing agency committed to integrity, creativity, and excellence. Relevance International delivers bespoke campaigns for a wide range of industries. The mission is always to be a strategic partner for clients, from brand, campaign, or project conception through execution. Relevance International is obsessed with driving measurable results and moving clients forward.

Our Story

Relevance International is a premier, woman-owned, full-service public relations, brand-building, and digital media agency founded almost 15 years ago. Initially focused on real estate PR, the firm has expanded to provide expert counsel and execution across a diversified array of sectors, including architecture, cities, hospitality, luxury goods, design, entertainment, technology, and many more.

The New York-headquartered firm has grown into a global leader in sophisticated storytelling, strategically positioned with offices in London, Los Angeles, and Dubai, as well as its own global affiliate network to reach even the most far-flung media target.

Under the guidance and leadership of CEO, Founder and Owner Suzanne Rosnowski, a seasoned brand strategist, publicist, and marketing consultant with more than 25 years of experience, Relevance International prioritizes meaningful outcomes for our clients. Relevance International has continually adapted to the evolving landscape, refining our service offerings to include not just public relations, but also digital marketing, advertising, experiential marketing, and event management, to meet the diverse needs of our clients in a holistic manner.

Our talented team, many of whom come from journalism, marketing, business and creative backgrounds, brings a deep understanding of market trends and client objectives, empowering us to craft tailored strategies that resonate. As trusted partners, the Relevance International team is committed to helping clients achieve their goals through measurable results.

Known for our adaptability and dedication to excellence, Relevance International embraces fresh ideas and diverse perspectives—always striving to maintain our high-touch approach. Relevance International believes in the power of purposeful branding and narrative-driven campaigns that elevate companies and drive significant growth across all channels of communication.

 

Forbes Communication Council Women-Owned

Leadership

The leadership team at Relevance International brings a wealth of experience and diverse perspectives from across the global marketing and communications landscape. With a shared commitment to excellence and innovation, they inspire our talented team to create impactful strategies that drive client success. Together, our leaders embody the agency’s values and vision, fostering a culture of collaboration and strategic thinking.

Suzanne Rosnowski is the owner, Founder and CEO of Relevance International. She has over 20 years of experience as a leading brand strategist, trusted communications advisor and entrepreneur. She founded Relevance International in NYC in 2012 and built its subsequent London and LA offices. She also curated the firm’s own global affiliate network with on-the-ground global connections to the world’s major cities. In 2020, she transformed the company into a full-service marketing agency with the addition of digital, branding and advertising capabilities.

Suzanne was most recently named to PRNEWS’ Top Women in PR, listed by INSIDER as top 13 Real Estate PR Power Players in the US, and named to the Manhattan Power List by Schneps Media. A C-suite connector across borders, she facilitates business opportunities and is a trusted crisis advisor to influential business leaders. Her creative campaigns and brand partnerships have directly led to increases in clients’ business, garnered top-tier media features, and produced international acclaim. Relevance International was awarded PR Daily Ragan Awards for Top Agency of the Year and PR Campaign of the Year; made the PR Net 100: Agency Elite 2022 and 2023; won Stevie Gold and Silver Awards for the Best Public Affairs Campaigns; won various Bulldog Awards; and were finalists in PR Week’s “Best Global Event” category. Suzanne has also appeared on Crain’s New York Business’s 2023 Notable Leaders in Advertising, Marketing, and PR list and is a guest columnist for Luxury Daily.

Suzanne is a highly sought-after speaker. Highlights include speaking at the Wharton School of Business on Women and Entrepreneurship, speaking at the International Travel Market in Dubai, and CGA’s Peach 2020 in London on Re-Imagining the Urban Trading Environment. She was appointed to the New York Board of the International Real Estate Federation (FIABCI), the New York Real Estate Journal profiled her as one of the “Top Women in Real Estate”, and she was named a “Top 25 PR Star to Watch” nationally by PR News at the National Press Club.

Suzanne created Relevance’s proprietary service offerings including R.I.S.E. brand strategy technique and The Purpose Method, designed to build Purpose into businesses. Suzanne serves on the Forbes Agency Council and regularly contributes to Forbes. She serves as a founding member of Owners Who Elevate, advising budding business owners. Relevance International is wholly and independently owned by Suzanne and the business is proudly WBENC and WBE certified.

Prior to Relevance, Suzanne began her career in Hong Kong at Laykin Communications, then worked for the United States Agency for International Development (USAID) and the GYMR agency, both in Washington D.C. She moved to New York and spent a decade at Quinn, where she was a partner and owner before the age of 30. Suzanne graduated from the E.W. Scripps School of Journalism at Ohio University. She resides near Manhattan with her husband and three children.

Chris Lanzaro

CFO

Dane Wisher

Senior Vice President NY Office

Ida Bo Frazier

Vice President LA Office

Anita Gryson

Director London Office

Hannah Burden

Director Dubai Office

Yuri Krym

Director of Advertising

Awards

As a direct result of this unparalleled media relations acumen, Relevance International has earned prestigious industry accolades, including PRWeek’s US Global Agency Business Report, Bulldog Stars of PR Awards, PR Daily’s Top Agency Award, and the Stevie Gold and Silver Awards. Most recently, Relevance was named to PRNEWS’ 2025 Agency Elite Top 120, received an honorable mention from PRNews for the Global PR Campaign of The Ellinikon project in Athens, and secured a spot on PRNews’ 2024 Agency Elite Top 100 list. Relevance also consistently appears in PR Net’s Top 100, which annually recognizes those who push the boundaries of the industry through innovative approaches to delivering exceptional results. Relevance International continues to drive global conversations and deliver award-winning campaigns.

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