Client: Argent Design
Challenge: Generate awareness for Argent Design in the competitive American market, positioning the firm’s founder Nicola Fontanella as a thought leader in luxury design, and establishing Argent Design as the premier partner for high-end interiors and architecture across residences, developments, retail spaces, yachts, and private jets, among others. In particular, Argent sought to expand its primary presence in the UK to the US, with a focus on South Florida and New York.
Solution: RI developed and executed a comprehensive U.S. communications strategy for Argent Design to establish its presence in the market. This included securing consistent high-quality media coverage, facilitating one-on-one press interviews, and generating trend-related features in top-tier international outlets. RI achieved global recognition for Argent Design’s retail, residential, and commercial projects through impactful storytelling and strategic media outreach to help grow the brand’s presence and business in target US markets.
Results:
- Top Features Include: Wall Street Journal, Robb Report, Forbes, Mansion Global, LivingEtc, Upscale Living, Business of Home, JetSet Magazine
- Reach of over 15M users per month across placements