Client: Victor Group
Challenge: Generate big picture/creative ideas to set the Victor Group brand apart and elevate awareness. Focus on thought leadership opportunities including speaking engagements for C-level employees. Promote corporate and/or project milestones and successes through all media channels.
Solution: Pitch exclusive feature stories surrounding major project milestones by approaching top-tier publications and high-profile media outlets. Draft press releases to widely announce projects and milestones after each exclusive story runs. Source media opportunities for expert positioning.
Results:
- Garnered nearly 100 media placements over the course of 13 months.
- Secured top-tier, New York-based coverage in publications including New York Post, The New York Times, Wall Street Journal and more.
- Reach of over 142M visitors per month.