Client: Cary Tamarkin and Tamarkin Co.
Challenge:Position Cary Tamarkin and Tamarkin Co. as a go-to resource and leader in the residential real estate market in New York City. Increase awareness of Tamarkin Co.’s new development portfolio, with a focus on 508 West 24th Street High Line and educate the media, real estate community and public at large on Tamarkin’s dual role of architect and developer. Elevate the profile of Tamarkin Co.’s founder Cary Tamarkin, including securing media opportunities. Promote newsworthy attributes of Tamarkin Co.’s development projects from landmark, to groundbreaking, launch to sell out. Generate creative ideas to set Sky apart and elevate awareness, be it one-off concepts, partnerships, events, etc.
Solution: Implement a strategic public relations campaign to elevate awareness of the company and its management team by targeting corporate profile opportunities such as The New York Times 30-minute interview column, speaking roles at prominent real estate conferences and byline articles in target publications. Strategic pitching on the company’s market expertise to keep Tamarkin Co. top-of mind with reporters and create a consistent flow of news. Craft and pitch trend stories on the overall real estate market for leadership to comment on.
Results:
- Generated more than 225 media placements.
- Reach of over 119M visitors per month.
- Secured top-tier New York coverage in publications such as The New York Times, New York Post, The Real Deal, Curbed New York, New York Magazine and Interior Design.
- Successfully launched and promoted key real estate projects including 508 West 24th and supported landmark commissioner press for the development of 555 West End Avenue.