Client: Ori, a robotics-driven lifestyle brand transforming urban living with innovation in furniture and technology
Project: Generating real estate industry, design, business, tech and eventual consumer awareness for the Ori brand and products.
Challenge: Ori tasked Relevance International with a multifaceted approach to their communications. Firstly, secure key press highlighting new products and projects for key developers in the multifamily space. Secondly, liaise with developer teams on behalf of Ori to secure key testimonials for both brand and press relations. Thirdly, launch key partnerships beyond the residential and development space.
Solution: Originate post-COVID storylines highlighting the need for innovation in urban living, uniqueness of Ori’s products and championing the brand’s direct to consumer launch in coordination with integrated marketing campaign and partners. Facilitate interviews and partnership discussions with key brands and leverage key milestones for cross-brand announcements and engagement. Generate both trade and consumer publication interest with eye-catching content and headlines within regional target markets and on a national stage.
Results:
- On behalf of Ori, Relevance International has achieved top-tier coverage in The New York Times, New York Post, Yahoo! News, Design Milk and Fast Company, among others.
- Relevance International has successfully secured a filmed chat between Ori’s CEO and Scott Rechler, Chief Executive Officer and Chairman of RXR and coordinated developer testimonials for three primary projects.
- Thanks to Relevance International’s guidance and coordination, Ori announced its first hospitality partnership with Marriott International’s Design Lab and is pursuing opportunities with Netflix and Samsung among other partnerships.