Client: Nielsen, a global leader in audience insights, data and analytics, shapes the future of media with accurate measurement of what people listen to and watch.
Project: Handle the company’s international PR to raise awareness outside of the US, as the company emerged from the sale of Nielsen IQ, a new global company focused on “powering the future of media for all people.”
Challenge: Until then, international markets were a second priority to the US where the company benefits from a strong reputation as the TV measurement currency. Nielsen’s global desire was to be known for the full stack of Nielsen Solutions across three pillars – Content (Gracenote branded), Audience Measurement, and Outcomes.
Solution: Relevance International developed a solid market-by-market strategy in 14 key territories: Canada, Mexico, Brazil, UK, Germany, Italy, Netherlands, Poland, India, Japan, Australia, Singapore, Indonesia, and Korea. The strategy aimed to grow advertisers (including mid to large), launch their first-ever global annual marketing report and increase awareness/demand for services among existing clients.
Results:
- 4,596 total B2B placements across EMEA, The Americas (excl. US) and APAC with a potential audience of 35+ billion contributing to an increased awareness of Nielsen Solutions globally.
- Top-tier coverage in broadcast, consumer and trade titles including Sky Sports (UK), NPO Radio 1(NL), The Drum (Global), The Times (UK), De Telegraaf (BE), Horizont (DE) among many others.
- 8 direct sales leads from advertisers.