Client: MGAC on behalf of Naval History Heritage and Command
Project: The National Museum of The U.S. Navy
Challenge: Navy History Heritage and Command was seeking artistic ideas for the new National Museum of The U.S. Navy. Relevance was tasked with garnering interest from potential participants in the competition. In addition, Relevance was responsible for attracting interest in the project from the public, veterans and active service members.
Solution: Following the publication of the project RFQ in tier-1trade media, Relevance maintained interest across media fronts with ongoing interviews from stakeholders and projects events such as the finalist announcements. Relevance secured top tier media to cover an on-site event in which the finalists unveiled their concepts to the Navy and the public, thus sparking a national conversation over the potential new design for the museum.
Results:
- Relevance drew national attention to the potential new design
of the new museum - 31 total placements
- Published in the top trade and consumer publications
in the country - 518,105,662 digital impressions