Client: Witkoff Group, Fisher Brothers
Project: Relevance International implemented a global public relations campaign to elevate 111 Murray Street as the premier Tribeca address.
Challenge: Relevance International was tasked with leveraging the design, development and sales team offerings at 1Murray to elevate the project globally and attract an array of buyers from New York, across the United States and around the world.
Solution: Relevance International produced strategic partnerships with like-minded brands in order to distinguish 1Murray Street. Newsworthy services were procured by Relevance International including an in-house DryBar, SkyCards via BlueStar Jets and a patisserie serviced by James Beard award-winning bakery, Baked Tribeca.
Results:
- Launched a first-of-its-kind partnership with aviation partner to create the first-ever resident benefit with shared aviation service
- Secured key media placements including The New York Times, The Wall Street Journal, The New York Post, Page Six, The Financial Times HOW TO SPEND IT and The Robb Report