Client: Makhno Studio, a Kyiv-based studio of Ukrainian contemporary design, architecture and ceramics
Challenge: Makhno Studio needed an introduction to the US market, particularly as the recent war in Ukraine hampered operations. Potential customers were scared to place orders given the turmoil in Makhno’s home country. Makhno needed to instill market confidence and appeal to US buyers in order to continue to grow their business.
Solution: Relevance devised a media outreach plan to build brand awareness of Makhno to reach their target demographics, leveraging the brand’s inspiring story of overcoming adversity and the designer’s stunning work. Relevance put Makhno in the publications read by HNWIs through targeting a mixture of regional, design and lifestyle press.
Results:
- The successful campaign resulted in coverage in major US regional and design publications, including WSJ, Dezeen, designboom, Surface, Business of Home, Interior Design Magazine among many more
- Total UVPM of 184,321,177
- Established US market awareness, boosted consumer confidence and bolstered US-based web traffic