Client: House 39
Challenge: Position House 39 as the leading rental residence in New York City with high-end apartments, luxury amenities and a curated lifestyle service. Increase awareness of the House39 brand to drive traffic and leasing. Drive traffic to the House39 website and help secure leasing. Promote newsworthy attributes of House39’s lifestyle concierge service, building amenities, media hits and partnerships.
Solution: Drive traction and event attendance through the promotion of internal resident events, such as the House39 #LiveAheadOfTheCurve Day Festival where residents were able to enjoy a day of food, live music and entertainment. Encourage high interaction between residents and the House39 Instagram page through Instagram contests, programs and engagement. Highlight the unique and exciting Grand Central and Murray Hill neighborhoods through the #H39HotSpots campaign as well as the building’s thoughtfully designed residences by Rockwell Group and Handel Architects. Recruit the work of renowned photographer, Evan Joseph.
Results:
- The House39 Instagram page receives an average of 3,686 impressions a week and three website clicks a day.
- Even after the PR ramped down and the building was fully-leased, House 30 kept Relevance on to oversee social media strategy with their on-site community manager