Client: Atlantis the Royal Residences
Challenge: The Royal Atlantis Residences, located on the crescent of The Palm and next to the iconic Atlantis resort, is a new generation of distinctive luxury and will offer a sophisticated lifestyle experience encapsulated in dramatic architecture.
Solution: Relevance International was brought on to build an influencer trip to the residences to showcase the new buildings and their amenities. Ten influencers from around the globe were brought to Dubai to tour and create content about the residences, widening The Royal Atlantis’s potential audience and reach.
Results:
- Created the ‘buzz’ about The Royal Atlantis Residences on high-volume Instagram accounts including @amazingdubai_ and @arabliving
- @theroyalatlantisresidences gained +416 followers (+49%)
- Nine feed posts and 51 stories reached a total reach of 512,200 users and engaged with more than 36,000 followers