Client: Taconic Partners – New York’s leading neighborhood developer
Challenge: Taconic Partners needed PR around their entire real estate footprint and co-presidents to promote as
thought leaders.
Solution: Relevance International has executed an ongoing and long-term campaign that leverages every aspect of Taconic’s properties and expertise that has continued to steadily grown their market presence in NY, while capturing an international investment and capital audience. Relevance has acted as an advisor on all communications, matters and have positioned the firm ideally for each opportunity, helping to establish Taconic Partners as one of New York’s true power players. Relevance has driven awareness on projects on the Lower East Side, life sciences and positioned its founders and co-presidents as sought-after quoted experts and event speakers in New York. Taconic Partners is now seen as New York’s foremost experts on what drives the city’s commercial and neighborhood dynamics, driving the future of the city while respecting its past.
Results:
- Over 150 media placements
- Over 515,000,000 digital impressions
- Secured media placements in key publications such as The Real Deal, Commercial Observer and Crain’s New York Business
- Coverage on company initiatives and real estate trends including data reports, company successes and industry insights