Client: La Liste offers an unparalleled selection of the world’s best restaurants and hotels, based on thousands of publications, hundreds of guidebooks and millions of online reviews. Accessible through its app and award events, La Liste also celebrates excellence in pastry shops and hosts an annual event dedicated to Mediterranean cuisine. Building on a longstanding relationship with The World’s 50 Best Restaurants, Relevance International was tasked with generating international awareness of La Liste, six years after the French brand had launched.
Challenge: There was little to no brand awareness in global markets. Relevance International was allocated a limited budget and scope for projects, which included La Liste’s 2023 Top 1000 Restaurant Awards, La Liste Pastry Shop Awards and the launch of the La Liste Hotels brand.
Solution: Relevance International developed and executed a global strategy for the mini-campaigns, with focus on managing exclusive content with select outlets in the UK, US and Europe. We engaged only the highest quality publications to ensure broad syndication of the coverage internationally.
Results: A total of 176 press placements and over 1.2 billion impressions across three campaigns: World’s Best Restaurants, World’s Best Hotels and World’s Best Pastry Shops.
- Key feature interviews with the CEO and Managing Director in Bloomberg Pursuits (twice), Australian Financial Review (twice) and Yahoo UK.
- Coverage of annual initiatives, culinary and travel trends, including listings and awards, company growth and global industry insights.
- The initiatives exceeded expectations in media coverage, given the budget and scope. As a result, Relevance International has been appointed as La Liste’s international press office of record for future announcements and award events.