Relevance International Expands Global Presence in the Middle East with Dubai launch
Relevance International is continuing its trajectory of global expansion with the opening of its new office in Dubai, complementing its existing offices in New York, London and Los Angeles.
Launched today, Relevance International Dubai will serve as the agency’s central hub for clients throughout the Middle East and beyond.
Relevance International has already represented real estate, destination and hospitality clients in the region, such as Atlantis, The Royal, The World’s 50 Best Restaurants and Warner Bros. Discovery’s Wayne Experience. The agency currently represents Porto Montenegro, owned by the Investment Corporation of Dubai (ICD), as well as The Ellinikon, Europe’s largest urban redevelopment project, which is promoted in key markets globally and across the GCC.
“We’ve always recognized the importance of prioritizing our global footprint,” said Suzanne Rosnowski, CEO, Relevance International. “Dubai is an essential center for business, luxury, real estate, hospitality, and innovation–all areas of specialization for Relevance. The decision to expand in this dynamic region is in direct response to the increasing demand for our services. Establishing a dedicated team in Dubai allows us to provide on-the-ground support and more effectively serve our clients who are eager to make a significant impact in this rapidly evolving market.”
Relevance International Dubai will be led by Hannah Burden, who is joining as Director of Public Relations. With almost 20 years’ experience, half of which has been in the Middle East, Hannah has led corporate, consumer, strategic and integrated communications campaigns in the UAE and UK, across various industries including aviation, leisure, tourism, and business services. Notably her experience has spanned in-house roles at TUI UK & Ireland, Emirates airline and Dubai Airports and agency side for clients including Majid Al Futtaim, Shangri-La and W Hotels.
The launch of Relevance International Dubai marks a significant milestone in the firm’s growth and further strengthens the agency’s ability to deliver high-impact campaigns that span continents, ensuring seamless collaboration in global markets. It also reinforces the firm’s commitment to delivering world-class communications, marketing, and strategic consulting services to its international clientele, reflecting the increasing global demand for its expertise.