Introducing The Purpose Method

We're proud to announce the launch of "The Purpose Method", a curated service that matches brands and nonprofits to create more impact-driven brands.

The agency's exclusive AI algorithm and expert team of strategists analyze brand passions and priorities to identify ideal social partners and strategies. The proprietary service was developed by Relevance International and offers a "high-tech meets high-touch" pairing program to ensure a brand's unique values are embedded in its nonprofit partnerships and overarching initiatives. The two-fold approach includes a team of CSR strategists and an AI system, which together help brands to identify and embed causes into their daily business.

The Purpose Method begins with Relevance International's proprietary Purpose Finder that evaluates the brand looking for a charity partner for the company and its staff. Honing in on the brand's core values, the service matches the brands with causes that span across every possible motivation from human, animal, or environmental organizations.

The second phase of the Purpose Method involves a team of CSR strategists who impart experience and creativity to develop unique programs, creating one-of-a-kind ways to embed purpose work in the business. The result is a dynamic business partnership Relevance forges between the business and the charity and an ongoing strategic awareness plan. This cause-related marketing and publicity process includes a delicate mix of advising brands to ensure the chosen alliance is approached, positioned, and executed with authenticity and originality. 

Looking for ways to make a lasting impact? Let's get in touch!