CASE STUDY - GREYSTONE

STRATEGY

Position Greystone as a sophisticated and innovative leader in the residential real estate development world.

Increase awareness of Greystone among the public, media and real estate community to further create brand recognition.

Promote individual residential projects throughout a variety of different states/cities/neighborhoods.

TACTICS

Craft pitches promoting newsworthy attributes around key projects.

Announce new key hires, company milestones and accolades, etc. And source media opportunities for expert positioning, market trends and thought leadership, as appropriate.

ANALYTICS & RESULTS

Over the course of three years, Relevance International secured nearly 500 media placements for Greystone on specific projects and the company at large.

Reputable Publications Visitors/Month

  • New York Post: 13,684,705
  • The Real Deal: 24,111
  • Commercial Observer: 79,088
  • Metro New York: 56,028
  • The New York Times: 75,422,066
  • Wall Street Journal: 41,316,931
  • Bisnow: 79,732

GreyStone
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