CASE STUDY - FENDI CHATEAU RESIDENCES

STRATEGY

Leverage the FENDI brand to elevate the project globally and attract international buyers.

Position FENDI Château Residences as the first FENDI-branded condominium project in the world, highlighting the oceanfront residences with unobstructed views, along with 300-linear feet of unadulterated beachfront.

Elevate the "dream team" around this project as the best of the best, including the development team (Château Group), designer (FENDI), architect (Arquitectonica), and the sales and marketing team (Venegas International Group).

Build awareness with the public, press and media, and brokerage communities, and drive sales for the target sellout date.

TACTICS

Implement a global public relations campaign to elevate the project and the team.

Strategically pitch a series of stories over the course of the property's development to keep top-of-mind with reporters and to create a consistent flow of news. Target media included top-tier daily press and luxury lifestyle magazines along with key trade media with focus on real estate, business, lifestyle, fashion, art, cultural, architecture and design, consumer, local, regional, national, targeted international media, and more.

Develop an event to launch the sales gallery and model residence to luxury media and buyers during Art Basel Miami.