CASE STUDY - 111 MURRAY STREET

STRATEGY

Leverage the design, development and sales team to elevate the project globally and attract an array of buyers from New York, across the United States and around the world.

Implement a global public relations campaign to elevate 111 Murray Street as the premier Tribeca address.

TACTICS

Produce strategic partnership with like-minded brands in order to distinguish what 111 Murray Street is able to discuss services procured by Relevance International including an in-house DryBar, specifically SkyCards via BlueStar Jets and patisserie serviced by James Beard award -winning bakery, Baked Tribecca.

ANALYTICS & RESULTS

Key media placements include The New York Times, The Wall Street Journal, The New York Post, Page Six, The Financial Times HOW TO SPEND IT, and The Robb Report.

Since launching sales and our public relations campaign, the project is nearly 70 percent sold

Reputable Publications Visitors/Month

  • The New York Times: 84,265,050
  • Forbes: 41,859,750
  • The New York Post: 12,506,490
  • Curbed New York: 1,949,490
  • New York Observer: 1,705,050
  • New York YIMBY: 102,750
  • Real Estate Weekly: 70,710
  • The Real Deal: 11,963

111 Murray Street
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