Relevance International is a premier, woman-owned, full-service public relations (PR), brand-building and digital media agency passionate about delivering strategic results and generating media waves through industry firsts and innovative campaigns. With offices in New York, London, and Los Angeles, Relevance International is ideally positioned to help its growing client base reach audiences throughout the world. The agency leverages its established relationships within the media and its sophisticated understanding of global markets and trends to drive custom media campaigns that successfully achieve its clients’ short-term and long-term business goals.
Suzanne Rosnowski is a leading brand strategist and trusted communications advisor with over 20 years of experience. She founded Relevance International in New York City in 2012, organically built the additional London office in 2017 and most recently created the Los Angeles office in 2019. Suzanne is an avid traveler, having started her career in Hong Kong. She is the visionary behind the firm’s own global affiliate network with on-the-ground connections in the world’s major cities. Suzanne has transformed the company into an integrated PR and digital agency. Relevance International added a digital arm, Relevance Digital, in 2018 and in 2020 introduced The 360 Suite to complete the transition to a full-service agency.
As the firm’s lead strategist, she created the company's proprietary R.I.S.E. brand strategy technique, as well as The Purpose Method, designed to help build purpose into businesses. Her innovative campaigns have directly led to increases in clients’ business, top-tier media features and globally recognized brand partnerships and events, most recently as a finalist for PR Week’s “Best Global Event” category. Her campaigns have won numerous Bulldog PR and PR News Awards.
Suzanne serves on the Forbes Agency Council and is a regular contributor to Forbes. She is a highly sought-after speaker. Highlights include speaking at the Wharton School of Business on Women and Entrepreneurship, speaking at the International Travel Market in Dubai, and CGA’s Peach 2020 in London on Re-Imagining the Urban Trading Environment. She has also been appointed to the Board of the International Real Estate Federation (FIABCI), New York Real Estate Journal profiled her as one of the “Top Women In Real Estate 2018”, and she was named a “Top 25 PR Star to Watch” nationally by both PR News and Real Estate Weekly early in her career.
Prior to Relevance, she spent a decade at Quinn, where she was a partner and owner. Earlier, she worked at the United States Agency for International Development (USAID) and the GYMR agency, both in Washington D.C. Suzanne began her career at Laykin Communications in Hong Kong. Suzanne graduated from the EW Scripps School of Journalism at Ohio University. She and her husband Rob have three children - Alex, Kate and Cara.
CHRIS LANZARO
"Relevance is amplified in an environment that fosters strategic and critical thinking in how it manages its projects, teams, workflow, and goals. This dynamic process empowers the organization to achieve its maximum potential for our clients, in every phase of its evolution."
DANE WISHER
"Relevance is about discovering, shaping, and telling the impactful stories that brands may not know about themselves yet. We take a problem-solving approach that positions firms optimally in the market and drives the public and industry narratives that help grow businesses."
Jamie Ley
''Relevance is about being creative and doing things that you believe in. Relevance is not something you can easily predict but something you can bring to life through original ideas.''
Anita Gryson
"Relevance means strategically positioning brands and connecting them with the right audiences, from affluent travellers to home buyers. We are committed to delivering results that make a difference to our clients’ bottom line."
JESSICA ABERCROMBIE
"Relevance means advancing brand visibility in a way that is strategic, timely and thoughtful, connecting to audiences with resonant storytelling that cultivates long-term impact, purpose and opportunity."
KIRSTY GALLAGHER
"Relevance is the power to remain at the forefront of every industry conversation. To stay ahead of trends and lead the way, exploring opportunities and taking brand strategy to new heights."
MARYNIA KRUK
"Relevance is about advising and positioning clients to not only participate in but to lead the public conversations shaping our world. Leveraging storytelling to effect positive change creates a halo effect and business opportunities tend to follow."
151 WEST 30TH STREET | 9TH FLOOR
NEW YORK, NY 10001
+1 212-257-1500
HELLO@RELEVANCEINTERNATIONAL.COM
Relevance International’s New York headquarters services clients throughout the Americas.
35 Great Marlborough Street, 2nd Floor
Carnaby, London, W1F 7JF
+44 (0) 20 3868 8700
HELLO@RELEVANCEINTERNATIONAL.COM
Relevance International’s London office services clients in the UK and throughout Greater Europe.
750 N SAN VICENTE BLVD | SUITE 800W
LOS ANGELES, CA
+1 310-299-1600
HELLO@RELEVANCEINTERNATIONAL.COM
Relevance International’s Los Angeles office services clients in California and throughout America.
