Relevance International is a premier, full-service public relations and brand-building agency passionate about delivering strategic results and generating media waves through industry firsts and innovative campaigns. With offices in New York and London, Relevance International is ideally positioned to help its growing client base reach audiences throughout the world. The agency leverages its established relationships within the media and its sophisticated understanding of global markets and trends to drive custom media campaigns that successfully achieve its clients’ short-term and long-term business goals.
Relevance International’s industry-leading professionals, many of whom have journalism degrees, have a wide range of experience in property, architecture, design, hospitality and luxury lifestyle. The agency’s multi-disciplinary understanding of a client’s business informs its ability to create compelling story ideas that produce consistent and strategic results. Relevance creates a customized strategy for each client in order to raise awareness across all brand touch points and to build and maintain relevance in today’s fast-paced digital world.
Suzanne Rosnowski – CEO & Founder
Suzanne founded Relevance International in 2012, and it has already become one of the fastest growing and highly acclaimed public relations and brand-building firms in New York. Named by PR News as one of the “Top 15 To Watch” nationally, Suzanne is a strategic and creative force, industry connector and influencer.
At Relevance International, she directs the big picture and creative public relations strategy for the firm’s various accounts. She is a trusted advisor with over 15 years of experience, who has handled crisis communications for some of the most challenging situations and some of the most prominent names in the industry. She has advised some of the biggest names in lifestyle brands, including real estate, hospitality and luxury goods. Her innovative campaigns have directly led to increases in clients’ business, top-tier media features and first-of-their-kind, award-winning strategic partnerships.
Formerly a partner and owner at Quinn, Suzanne helped run and grow the firm and oversaw the real estate division for a decade. Suzanne has been recognized by Bulldog Reporter with a “Gold Award for Excellence in Public Relations and Publicity” for the “Best Company Positioning/Branding.” Her partnerships and creative ideas have put clients on the map, generated social media wildfires and produced the highest level of press coverage.
Suzanne is a highly sought-after speaker. Most recently, Suzanne has been tapped to speak at the Wharton School of Business on Women Entrepreneurship. She has served on the advisory board and is a frequent speaker at the Real Estate Weekly Women’s Forum. She is also tapped to speak frequently to the Real Estate Board of New York (REBNY); REMarTech (Real Estate Marketing and Technology Academy); Certified Real Estate Advisors at the esteemed Touro Grad School of Business; and Greenpearl’s Annual Real Estate Expo. Real Estate Weekly named her one of the “Top 25 Rising Stars to Watch” early in her career.
Suzanne is world traveler, passionate about delivering global press results, and practicing international consulting. She conducted PR for a program of the United States Agency for International Development (USAID) in Washington, D.C. where she helped produce press results for government officials in the U.S. and Asia. She also worked at GYMR, a healthcare PR firm in Washington D.C., where she worked on large-scale awareness campaigns to affect change. Suzanne began her career at Laykin Communications in Hong Kong, China. Suzanne graduated from the EW Scripps School of Journalism at Ohio University. Through her activity in the Global Leadership Center, where she remains on the Board, she became a specialist in international business. Suzanne resides with her husband Rob and their three children, Alex, Kate and Cara.
"We create relevance by identifying opportunities that were previously unseen or unattainable. We propel brands forward through ideation that fuels compelling press and puts brands on the map.”
"For me, relevance is created by first listening to what clients want, and then looking ahead to what they may not even know they need."
"I create relevance by working with clients to develop brand differentiators, which help them stand out from the crowd and ultimately drive new business."
"Relevance means exploring a story from every possible angle, and asking, 'Why this story, why now?"
“Relevance is about listening to our clients and telling their story with the persistence and vision that defines their brand and generates meaningful results.”
“True relevance lies in being significant to the audience. I love working with hotels and resorts to recognize and craft their unique story and develop their voice and brand.”
"By fostering growth at Relevance International, I bring relevance to the team and shatter the glass ceiling."