Diana is a seasoned marketing strategist with a passion for personalization and sustainable growth. With over a decade of experience in digital marketing, she has built a career on crafting data driven strategies that forge meaningful connections between brands and their audiences. Her background includes extensive work across the entertainment, health, and real estate industries, where she has led high impact campaigns and developed digital experiences for both boutique firms and enterprise level organizations. Diana’s expertise includes personalization, audience segmentation, and full-funnel growth marketing. She combines behavioral insight with technical acumen to build integrated marketing ecosystems that drive measurable results.
Now at Relevance International, Diana leads digital strategy and performance marketing initiatives for global clients. She specializes in crafting full-funnel campaigns, digital marketing, paid media, and automation to elevate brand visibility and accelerate growth.
Over her four years at Corcoran, Diana was the digital lead on the marketing team that launched the franchise business, driving the brand’s expansion into 50 new luxury markets. She led affiliate lead generation programs with Meta and Google, and optimized paid media across social, search, and programmatic channels. Her integrated marketing initiatives accelerated digital transformation, enhanced operational efficiency, and increased brand visibility, delivering measurable growth across the franchise network.
Before joining Corcoran, Diana worked with some of New York City’s most iconic real estate brands, including SL Green, Empire State Realty Trust, and the Empire State Building. Her work included developing comprehensive marketing strategies to support major launches, including the debut of the Empire State Building museum.
Diana is recognized for transforming complex behavioral data into strategic insights that power high impact, personalized customer journeys. Her work drives meaningful engagement and increases conversion across channels. She brings deep expertise in performance marketing, marketing automation, and omnichannel campaign execution, consistently aligning marketing strategies with broader business objectives to deliver measurable results.