The PR Net, the leading network for marketing and communications professionals, announces the release of the third iteration of ‘The PR Net 100’ for 2023. Relevance International is honored to maintain a PR Net Top 100 position, an annual initiative that spotlights outstanding talent, innovation, and influence within the PR agency industry. “We’re excited to present Read more…
Blog
Follow Relevance International’s blogs for the latest in lifestyle happenings from the New York and London offices.
The Rise of Rentals
The real estate market has been one of the biggest success stories of the past year, especially with rental properties being a key driver of growth for the market. Though urban residents saw the pandemic market as the best time to move to rural or suburban areas, the rental demand continued to skyrocket as new residents flocked to cities in search of new personal and professional opportunities. This development has led investors to seek out rental properties and redevelopments for their portfolios, helping address the growing housing need internationally.
NYC Metro’s Life Sciences Industry a National Leader
Life sciences play a particularly critical role in the post-pandemic landscape, with industry professionals and experts working tirelessly to keep us and our environment healthy and ensure that we are protected against future threats. The life sciences industry is responsible for heralding some of today’s most innovative infrastructure improvements, many of which move on to Read more…
How Development of ESG Will Shape Real Estate
As travel restrictions continue to lift on an international scale, global tourism is continuing a rebound that began gaining traction towards the end of 2021. This is being accompanied by the reversal of a shift brought on at the onset of 2020; specifically, the impulse to purchase properties in the suburbs and “getaway” destinations such Read more…
New York City Pioneering the All-Electric Wave
As travel restrictions continue to lift on an international scale, global tourism is continuing a rebound that began gaining traction towards the end of 2021. This is being accompanied by the reversal of a shift brought on at the onset of 2020; specifically, the impulse to purchase properties in the suburbs and “getaway” destinations such Read more…
When it Comes to Real Estate, NYC is The Eternal City
As travel restrictions continue to lift on an international scale, global tourism is continuing a rebound that began gaining traction towards the end of 2021. This is being accompanied by the reversal of a shift brought on at the onset of 2020; specifically, the impulse to purchase properties in the suburbs and “getaway” destinations such Read more…
Finding the Formula To Work-Life Balance
One year into lockdown, it’s no secret that our daily lives – from the way we work to the way we socialize – have been impacted, possibly forever. Without notice, we were forced to find new and innovative ways to stay motivated and productive. We at Relevance International have taken the hard lessons learned over Read more…
2021 Communication Etiquette; The Do’s and Don’ts of Speaking to Press
Media by and large is one of the fastest-paced industries in the world. Who is covering what when just scratches the surface – there are many factors that impact journalists and our professional relationships with them today. Our colleagues in journalism are handling tight deadlines, packed workloads, and trends that are changing minute by minute. That was the case before COVID-19 and is even more Read more…
Make Moves: Brand-Defining Decisions for 2021 and Beyond
Most of us are looking forward to 2021 as a recovery and rebound. When it comes to building up businesses and creating brands that can outlast tumultuous times, there are several ways in which we have collectively begun a seismic shift. We at Relevance International are leaning into a new age of technology, purpose, and Read more…
Geoframing is the New Geofencing
In today’s digital marketing ecosystem, especially in the Covid-19 pandemic era, precise targeting has become more crucial than ever. Consumers have become more ad-block savvy, brands more digitally-smart, and there is an oversaturation of the digital advertising market. In 2020, a record-shattering $2.3 trillion was spent in digital marketing, with mobile location-targeting accounting for nearly one-third of growth. Mobile geofencing faced a great challenge as it relies on in-person Read more…
